New yorker caption game11/4/2023 The pitch sessions for the New Yorker game went smoothly, he recalled, because he began the meetings by throwing three of the cartoon caption cards down on a table and asking company representatives to come up with their own captions. Poses said he was able to sell the board game to Target because he had a track record, having sold the store his game Loaded Questions, which has done well. But the packaging is great, the box nicely designed, and I went in thinking this game could do well in most places.” “It will be more uphill in some rural areas where the New Yorker brand might be associated with certain politics that aren’t popular. “Not everyone may appreciate the New Yorker brand at a Target store,” Poses said. They’ve been very creative in working with the magazine to build off its brand loyalty.”Įven the most gung-ho advocates, however, concede there is a challenge in selling at Target, whose motto is “Expect more, pay less.” The magazine’s two biggest markets are New York and California, where its staunch anti-Iraq war position, among other aspects of its left-leaning DNA, go down a little easier. “We see a lot of opportunity here,” Welles said.Īs for the new campaign at Target, she added, “They’re a very dynamic marketing partner. The New Yorker “is always looking for opportunities to help grow the business” beyond the physical magazine, said associate publisher Daniella Welles, and the caption game “is not just an add-on.” Customers can buy New Yorker umbrellas, snow globes, desk diaries, CD-ROMs, coffee-table books and T-shirts, and even more products are coming into the pipeline. The game, which is featured on the last page of the magazine, attracts 7,000 to 10,000 entries per week, a healthy chunk of the New Yorker’s roughly 1 million weekly readers.īased on this popularity, the magazine agreed last year to license the concept for a board game to Eric Poses, a Santa Monica-based entrepreneur. Readers vote on the winner, published the following week. Their suggestions are winnowed down to three finalists by judges. The magazine version of the game invites readers to submit captions for previously drawn cartoons. And while Target may be a more difficult market, officials are hoping that the game will reach customers who like the cartoon game, even if they don’t enjoy the magazine itself. The cartoon caption game first appeared earlier this year in Barnes & Noble, Borders and many independent bookstores. I don’t think it undermined Western civilization, much less the standards of the New Yorker.” “It became a shower curtain and a poster, and it brought in a lot of money. “Once we had a great cover dividing New York into faux Yiddish and Afghani neighborhoods,” Remnick said. “With all due respect to the New York Times and the Washington Post, the last time I looked I could get a coffee mug, all kinds of doodads ancillary to those newspapers, and I don’t think it compromises their news columns,” he said. Vanity Fair boosts its prestige with its annual high-profile Oscar-night party in Hollywood.Īs for the sale of the cartoon game at Target, Remnick was unruffled. Rolling Stone, among other magazines, churns out books and anthologies drawing from past issues. The National Review and the Nation have sponsored politically themed cruises on which their contributors give lectures and mix it up over mai tais in the grand ballroom with star-struck readers. These days, cashing in on “brand identity” - whether by selling spinoff products or sponsoring high-profile events - is par for the course for American magazines. “You never know for sure what will happen, but we’re hoping this will take hold,” he added, referring to the marketing campaign in more than 1,500 Target stores. He is also president of the magazine’s Cartoon Bank, a program that markets a variety of spinoff products. “These cartoons are accessible to people, and they’re an exportable part of the magazine for its brand identity,” Mankoff said. When the New Yorker’s cartoon editor, Bob Mankoff, talks about the deal, he sounds more like an MBA candidate than an editorial staffer at the august literary weekly.
0 Comments
Leave a Reply.AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |